Greystar Awarded The BLVD Assignment in Dallas

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Greystar Real Estate Partners has been awarded the management of a new Dallas development under construction called The BLVD.

The five-story, mixed-use mid-rise community being developed by Prescott Realty Group in partnership with Northwestern Mutual and Apollo Real Estate Advisors will have 417 units and 9,100 SF of retail space. The property is located along a stretch of SMU Blvd and Greenville Ave (just north of Mockingbird Lane) in the University Crossing neighborhood, within walking distance of Southern Methodist University.

The BLVD is phase three of a neighborhood revitalization project undertaken by Prescott that includes a nearby parking garage and The Shelby, a high-end boutique property managed by Greystar as well. Prescott and its partners have designed The BLVD to meet U.S. Leadership in Energy and Environmental Design (LEED) requirements, to enable it to achieve Silver Certification.

Taylor Stone with Prescott Realty Group indicated that The BLVD apartments will rent for $850 to $2,500 a month. It will be convenient to residents who want easy access to SMU, George W. Bush Presidential Library, the nearby Mockingbird DART rail station and the Katy Trail.

Pre-leasing will begin in early 2012 with the Apartment homes ready for move-in by the summer of 2012. The 9,100 square feet of retail has already obtained Letters of Intent.


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